We understand that people buy into extensions of themselves and their life’s story. As a business, you want to be consistently chosen by the people you exist for. You want them to buy you over and over again and make […]
We understand that people buy into extensions of themselves and their life’s story. As a business, you want to be consistently chosen by the people you exist for. You want them to buy you over and over again and make you a part of their beautiful story. For this reason, you must develop a brand strategy that positions you in such a way that when they consider their journey and what elements perfectly fit in, they think about you. We call this “STANDING FORWARD”. We want people to pick your brand before getting to the store or going to the shelf.
We have taken the Art of Brand Development and turned it into a Science – a methodology that ensures that when we bring certain elements together, the desired result is achieved. All our programs were created because we know how tough it is for businesses to figure out how to position their brand to really get results from their marketing efforts. After working with businesses for over 15 years, we developed Decisive Advantage so that business owners could access effective training that gets them the results they need – Brand Equity, Sales, Awareness, Lead Generation, and much more.
This course focuses on the development of brand positioning which is essential to support the overall business strategy of any individual and company. Positioning is everything, and this course seeks to help you know the basics necessary as you grow into the choice of the future. It will also help give you the thrust to achieve true decisive advantage even from the beginning. At the end of this course you would; know what a brand is and is not, how essential Branding is for Business strategy and Modelling, know how to position your Brands/Business for decisive advantage.
For many of us, it's all about what we do, where we work--our accomplishments and talents. You have a distinct personality, but often that can be lost or jumbled together with your job or the role assigned to you. However, in this era, it's more important than ever that you define your personal brand as more than just a title or a job function. In this class, we will be helping you focus on authenticity as you own, and tell your story using strategies from the Decisive Advantage class.